Illustration: a thin-line Dubai skyline — Burj Khalifa, the Museum of the Future, Burj Al Arab, the Dubai Frame and the Emirates Towers — quietly drawing itself as a network of light.

Our story

Ten years of buildingwith Dubai.

A ten-year-old Dubai company that grew up alongside the city's ambition — from digital skills and coding education to an AI-⁠native production house.

Licensed in Dubai since October 2016 · Commercial Licence No. 768066

Our story

Grown with the city.

Founded in 2016, our vision has been shaped by — and has progressed with — the needs of our country and region.

The soul and motivation of Dubai

  • Speed.

    A world that changes by the month asks for teams that learn, build and ship at its pace.

  • Ambition.

    Dubai sets goals a decade ahead. We have grown by building toward them, with our partners.

  • Constant reinvention.

    We began in digital skills and coding education. Today we build our own AI products, and we keep changing.

We embrace the AI revolution fully, while preserving the ethics and values that define the UAE.

Founded in Dubai
2016
Years building in Dubai
10
Emirates reached
7
UAE national students
6,000+

A decade of Dubai

Ten years, step by step.

Ten years in Dubai, from coding education to our own AI products — step by step, with the partners who share our vision.

A year counter runs from 2016 to 2026 along a timeline of four phases. 2016, September 2025 and 2026 are dated; the national programmes phase has no confirmed date and is shown in order only.

  1. 2016

    Digital skills and coding education.

    Where we began. Licensed in Dubai since October 2016, under Commercial Licence No. 768066.

  2. National programmes

    Across all seven emirates.

    Together with Sandooq Al Watan, we delivered UAE Coder (also known as Emirati Coder) for 4 years, reaching more than 6,000 UAE national students.

  3. September2025

    Signed with HBMSU.

    A memorandum of understanding with Hamdan Bin Mohammed Smart University, covering programmes for learners aged 7 to 16 and professional development for teachers.

  4. 2026

    An AI-native production house.

    THE-⁠CODE.AI Labs builds Maestro, THE-⁠CODE API and Code Story, in-house, in Dubai.

Ten years in. Still building.

The nation

The nation's journey, and ours.

Since 2017, the UAE and Dubai have set a clear course for artificial intelligence. We have been building in Dubai since 2016 — and growing with every step.

Two timelines in date order: the nation's AI milestones, and THE-⁠CODE.AI's own moments. Each moment names its timeline; the two lines meet at the end, toward an AI-first future.

  1. THE-⁠CODE.AI

    Oct 2016

    Founded in Dubai.

    Licensed in Dubai: Commercial Licence No. 768066.

  2. THE-⁠CODE.AI

    Along the way

    UAE Coder, across all seven emirates.

    Also known as Emirati Coder. Together with Sandooq Al Watan: 6,000+ UAE national students over 4 years.

  3. The nation

    Oct 2017

    UAE Strategy for Artificial Intelligence announced

  4. The nation

    Apr 2019

    UAE National Strategy for Artificial Intelligence 2031 approved

  5. The nation

    Jan 2023

    Dubai Economic Agenda D33 approved

  6. The nation

    Jun 2023

    Dubai Centre for Artificial Intelligence launched

  7. The nation

    Apr 2024

    Dubai Universal Blueprint for Artificial Intelligence launched

  8. The nation

    2024

    UAE Charter for the Development and Use of Artificial Intelligence

  9. The nation

    Jan 2025

    Dubai AI Seal announced

  10. THE-⁠CODE.AI

    Sep 2025

    An MoU with HBMSU.

    Programmes for learners aged 7 to 16, and professional development for teachers.

  11. THE-⁠CODE.AI

    2026

    Ten years in Dubai.

    An AI-native production house: Maestro (opens in a new tab), THE-⁠CODE API (opens in a new tab) and Code Story (opens in a new tab).

Our journey mirrors the nation's journey toward an AI-first future.

National milestones: official announcements. Our moments: confirmed dates only; undated work is shown without a date.

Vision & mission

What we build toward.

A Dubai production house for frontier AI, driven by a passion for education, built on a deep understanding of our region and a deep partnership with our customers.

Our vision

AI-native ecosystems that empower people — across the UAE and the region.

Our mission

To build frontier AI in Dubai, driven by a passion for education — co-created with our partners and tailored to the people who use it.

Our values

Ambition, with ethics at the centre.

Ambition sets the pace. Ethics and the values of the UAE decide what we build, and how.

Ethics and UAE values.

Human oversight first. In Maestro, nothing reaches a learner unreviewed.

Evidence over adjectives.

Every claim we make sits beside a number, a product or a named programme.

Partnership.

We don't hand over a product. We build the ecosystem with you, step by step.

Craft.

Made to measure, meticulously finished, built to last.

Verification

Made in Dubai.

THE-⁠CODE.AI is Code Hub Artificial Intelligence Developing Services L.L.C, licensed in Dubai since October 2016.

Legal and verification details
Legal name
Code Hub Artificial Intelligence Developing Services L.L.C
Legal form
Limited Liability Company – Single Owner (LLC-SO)
Commercial licence
No. 768066
Licensing authority
Department of Economy and Tourism (DET), Government of Dubai
Licensed since
16 October 2016
Registered activities
Artificial Intelligence Developing ServicesInnovation & Artificial Intelligence Research & Consultancies
Registered office
Office A-40, Port Saeed, Dubai, United Arab EmiratesP.O. Box 390862

Build with us

The next ten years,built with you.

Tell us about the gap you want to close. We'll build the answer with you, step by step.

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